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Marketing Education and Course Designers: How can Education Benefit From Marketing

Photo by Campaign Creatorson Unsplash 

The World Record…. Egg 

No, that’s not a typo. Yes, you read it right. Egg 

If you aren’t familiar with it yet, a picture of an egg posted on Instagram got over 55.3 million likes. This account now has more than 5 million followers. 

Getting to the point, while posting a picture of an egg on Instagram may not necessarily be a marketing strategy that is widely adopted, it did work, right? The post now has more likes than the average selfie and the account has quite a wide reach. The account now posts other relatable memes that seem to be quite popular.

What did they do right? Not entirely sure either, but it seems like somehow people’s attention has been captured. And that curiosity with the first post made them want to stick around to see more. 

And that is something that marketing works towards as well. 

What is marketing education? 

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In other words, it is essentially understanding the gap in market and consumer preferences to ensure that the right product reaches those that have the most utility on it.

Marketing is actually not as easy as it may seem at first glance. A lot of marketing education initiatives try to do their best in ensuring learners understand the core concepts of how the market works and so on. However, like most other courses of education, it is more productive to actually put into practice. 

Can course designers learn from marketing? 

Yes, this is actually possible. Marketing is pretty widespread in our current economic scenario. I know, I’m starting to sound like a marketing connoisseur. But hear me out. The biggest celebrities you can think of, the biggest companies, the biggest names in the market – what do they all have in common? A good marketing strategy.

Why is your favorite brand your favorite? Maybe because you find them relatable, or they have exactly what your preferences or they just somehow appeal to you. Either way, they’re doing something right – winning you over. 

And if you think about it, course designers can also benefit by implementing marketing into their course structure. Here are a few examples: 

  • What exactly are learners looking for? 
  • What type of a structure could benefit the learner the most? (Read more here
  • How can the course designer come up with engaging content that makes the learner voluntarily pay attention? 

These are actually some ways in which course designers can use marketing to ensure they have an efficient layout for their course. 

Branding in course designing 

Branding in this case is essentially giving the course a distinctive identity. What would make learners pick this particular course from the many, many courses already available online? That’s something that the course designer will understand better after they understand their audience, the learners, better. 

This helps the course designer to effectively market their course by giving the learners what they’re looking for. 

Conclusion

There’s much that course designers can learn from marketing and use to structure their courses. From understanding what learners require to structuring it in a way that works efficiently for them, marketing education does play a role in creating a course that students like.

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